Okay, being part South Korean (Mom is from Seoul…which means I got Seoul…and I’m superbad! Sorry, couldn’t resist), when I first saw the Pyongyang Express pop up, I thought, “WTF? Isn’t that in North Korea…home of Dumb Jong-Stupid?”
Pyongyang Express is the latest food truck to hit the streets of L.A. and San Francisco (for GDC) and not only do they serve up what looks to be quite tasty Korean-fusion fare, they’re also serving up a heaping helping of irony mixed with a dash of “GOTCHA!”.
Along with their catchphrase, “Subsidized Good Food for a Better America”, and low low pricing of their food (NOTHING is priced over $2.00), people are starting to take notice…and here’s where they get ya.
It’s not only a food truck, it’s a GAMING truck…a velly, velly sneaky (and BRILLIANT) plan to get you to try out Homefront, THQ’s new first-person shooter, on the truck’s built in 360 consoles
Pew Pew and Chew Chew…it’s the American Waaaaaaaay.
(images courtesy of PE’s Facebook page)